The long-predicted talent gap is upon us and the leaders of today and tomorrow are in the midst of dealing with the talent challenges. Knowledge professionals, who are in ever-decreasing supply and ever-increasing demand, will drive business growth in the early twenty-first century. And these are the same workers who are irreversibly blurring the relationship between work and life and redefining what it means to build a career. Mass Career Customization (MCC) is a wake-up call and a guide for all business leaders. It provides a refreshing approach to attracting talent and strengthening leadership pipelines while providing varied and well-balanced career journeys. The approach identified four core dimensions of a career: Pace, Workload, Location, and Role.

Regina Mehler, Marketing Director Central Europe & Emerging Markets at Adobe Systems

During the previous months the media and public discussions have been mainly gravitating around one topic: the current and upcoming economic crisis across all industries. Especially marketing professionals, whose budgets are amongst the first to be cut, seem to have to prepare for a tough time ahead. What is often neglected in the coverage about the financial crisis is that change also means opportunities. The EPWN Amsterdam is going to kick off its event series for the New Year with an inspirational evening in which we take a different approach to look at the future: “Crisis – what crisis? 2009 a huge opportunity for marketing talents.”

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