Stephanie Ward was interviewed for RegioZ, a website for independent business owners, by Erno Hannink, on the topic of “picking your niche”. Please look at the video (24 min) to get tips from Stephanie about attracting more clients. 

In the last few years, with an ever increasing competitive coffee environment and global economic crisis around the world, Starbucks Coffee Company had to reexamine its path to the future and truly innovate across products, brands and communication to differentiate and be relevant for the future.  From innovations in the digital space like My Starbucks Idea to new product launches like VIA!, Starbucks is poised to continue its record 2010 first quarter earnings into the next decade. Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time.

Our guest speaker Shannon Jones is Marketing and Category Director for Starbucks Coffee Company Europe, Middle East & Africa.  She has been with Starbucks for over 10 years in various marketing roles in the U.S. and international. For the past 4 years she has lead marketing and product in the EMEA region from their EMEA headquarters and roasting plant in Amsterdam.

Join us on March 15^th when we will get insights into one of THE most innovative companies, Starbucks!

Participants are welcome to network from 19:00 to 20:00. The program begins at 20:00.

Registration and Guest Policy: Registration is required for members (no charge) and guests (guests are welcome at a cost of 25 Euro which includes snacks and drinks). Guests are allowed to attend two EuropeanPWN-Amsterdam functions per year. Please contact Caroline van Leuven, our VP Membership.

Regina Mehler, Marketing Director Central Europe & Emerging Markets at Adobe Systems
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Thursday, January 22nd 2009

During the previous months the media and public discussions have been mainly gravitating around one topic: the economic crisis across all industries. Especially as marketing budgets are often cut first, the profession is prepared for a tough time ahead. What is often neglected is that change also means opportunities.

Regina Mehler, Marketing Director Central Europe & Emerging Markets at Adobe Systems

During the previous months the media and public discussions have been mainly gravitating around one topic: the current and upcoming economic crisis across all industries. Especially marketing professionals, whose budgets are amongst the first to be cut, seem to have to prepare for a tough time ahead. What is often neglected in the coverage about the financial crisis is that change also means opportunities. The EPWN Amsterdam is going to kick off its event series for the New Year with an inspirational evening in which we take a different approach to look at the future: “Crisis – what crisis? 2009 a huge opportunity for marketing talents.”

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