Intellectual Property is seen as “the oil of the 21^st century”. It is the biggest asset of all businesses: from global corporations like Coca Cola® to independent advisors whose value lies in their trademarks, copyrights, designs, patents, and knowledge.

As an entrepreneur: Are you protecting your knowledge and innovation? Is there a way to better exploit your intellectual property? How can intellectual property enhance your market value?

And if you are in the corporate arena: What happens to your intellectual creation? To what extent are you the owner of your own work? How can you protect yourself?