The following is a report on the occasion of the third main event of 2010 held by EuropeanPWN-Amsterdam at the Amsterdam Renaissance Hotel on 15 March 2010. We thank Margareta Jonker-Dorila for submitting this report.

Innovation also means “do your core business right”

One of the most striking statements of Shannon Jones, Director Marketing and Category for Starbucks Coffee Company EMEA, was that most of the time innovation means to “do your core business right”.
Listening to the captivating presentation of our guest speaker who brought 70 members and guests of EPWN Amsterdam together on Monday evening this statement seems to have been one of the conclusions of the re-examination of the company’s strategy in the beginning of 2008.