Regina Mehler, Marketing Director Central Europe & Emerging Markets at Adobe Systems
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Thursday, January 22nd 2009

During the previous months the media and public discussions have been mainly gravitating around one topic: the economic crisis across all industries. Especially as marketing budgets are often cut first, the profession is prepared for a tough time ahead. What is often neglected is that change also means opportunities.

Regina Mehler, Marketing Director Central Europe & Emerging Markets at Adobe Systems

During the previous months the media and public discussions have been mainly gravitating around one topic: the current and upcoming economic crisis across all industries. Especially marketing professionals, whose budgets are amongst the first to be cut, seem to have to prepare for a tough time ahead. What is often neglected in the coverage about the financial crisis is that change also means opportunities. The EPWN Amsterdam is going to kick off its event series for the New Year with an inspirational evening in which we take a different approach to look at the future: “Crisis – what crisis? 2009 a huge opportunity for marketing talents.”