Innovation @ Starbucks

Speaker: Shannon Jones

In the last few years, with an ever increasing competitive coffee environment and global economic crisis around the world, Starbucks Coffee Company had to reexamine its path to the future and truly innovate across products, brands and communication to differentiate and be relevant for the future.  From innovations in the digital space like My Starbucks Idea to new product launches like VIA!, Starbucks is poised to continue its record 2010 first quarter earnings into the next decade. Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time.

Our guest speaker Shannon Jones is Marketing and Category Director for Starbucks Coffee Company Europe, Middle East & Africa.  She has been with Starbucks for over 10 years in various marketing roles in the U.S. and international. For the past 4 years she has lead marketing and product in the EMEA region from their EMEA headquarters and roasting plant in Amsterdam.

Join us on March 15^th when we will get insights into one of THE most innovative companies, Starbucks!

Participants are welcome to network from 19:00 to 20:00. The program begins at 20:00.

Registration and Guest Policy: Registration is required for members (no charge) and guests (guests are welcome at a cost of 25 Euro which includes snacks and drinks). Guests are allowed to attend two EuropeanPWN-Amsterdam functions per year. Please contact Caroline van Leuven, our VP Membership.