Workshop: “Publish your book”, Jo Parfitt
12 July 2009 by Rieke Smakman
- Jo Parfitt captures the audience
- Katharina Pohl and Jo Parfitt
Jo Parfitt, author of 26 books, publisher, journalist, editor, speaker and writer’s mentor, explained the key success factors that clinched her first publishing deal for a cook book titled “French Tarts”. Amongst others, she identified the need for self-belief, being authentic, timely and focused, and stressed that sufficient attention was paid to the “wow” factor. Most of all, she believes it is vital that you have the authority to write on that subject. ‘You do not need to have qualifications in the topic,’ she explains. ‘But you do need to have been there, done that and got the teeshirt.’
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