Event Report – Marketing Talents – Regina Mehler

Regina Mehler, Marketing Director Central Europe & Emerging Markets at Adobe Systems
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Thursday, January 22nd 2009

During the previous months the media and public discussions have been mainly gravitating around one topic: the economic crisis across all industries. Especially as marketing budgets are often cut first, the profession is prepared for a tough time ahead. What is often neglected is that change also means opportunities.

How refreshing was it that the EPWN Amsterdam kicked off its event series with an inspirational evening in which we took a different approach to look at the future:
“Crisis – what crisis? 2009 a huge opportunity for marketing talents.”

The Japanese word for crisis is “Kiki” and consists of the two words: danger and opportunity – which captures the essence of the theme of the evening.

Our guest speaker Regina Mehler, Marketing Director Central Europe and Emerging Markets at Adobe Systems has successfully dealt with a wide array of critical situation during her impressive career in the IT sector.
With a wide array of exciting and out of the box examples Regina showed us that this crisis provides the unique opportunity to do something that’s never been done before: Or would you have thought that 20 top-tier CIO’s cannot wait to ink a deal once you have introduced them to an industry legend like Bill Gates during a CIO Innovation Tour through Silicon Valley?

Therefore a crisis allows not only for marketers to do something that has never done before. Regina’s propensity to think across boarders and her innovative marketing approach has proven to be successful in all market circumstances because innovations are the base for advancement of any kind. Only innovative marketing will help in the highly competitive environment, only innovative marketing will lead to customer commitment and loyalty, and only innovation will bring new customers for further growth in this ever changing market.